LnG Merchant Fulfilment
An all-in-one fulfillment network that delivers faster and better seamlessly.
Company
Load and Go (Singapore)
Industry
Logistics
Role
Founding Product Designer

Project overview
Online sellers have to rely on multiple delivery platforms to offer customers different delivery speeds.
E-commerce brands and online sellers want to give their customers a fast and reliable delivery experience with a broader array of delivery speeds i.e, on-demand delivery, next-day delivery, and standard 1-3 days delivery. To achieve that online brands have to rely on different delivery aggregators which cater to only one specific delivery option.
Also once the product is being delivered both the merchant and customers will want to track the shipment, not all 3PL platforms offers reliable tracking to both parties.
Project Goals
How do we offer the merchants better way to cater their customers with broader delivery options easily?
Merchants
Want a way to save time on delivery fulfillment and give customers better delivery experience.
Merchants are more than a store front. They want to connect with their customers with better experience, while keeping a balance between delivery cost and customer satisfaction.


We have seen merchants relying on different delivery aggregator platforms to provide customers with more flexibility in terms of different delivery options.
How might we…
...take away the process of jumping from one platform to another, while curating an all-in-one delivery platform to save time and effort so that they can deliver on their promises?
Defining Success
Delivery options
All-inclusive delivery options, should cover
all the delivery needs for the merchants to
fulfill customer needs.
Integration partners
Easy to use
Platform needs to be easy to use. Merchants
should be able to confirm the booking with
just a few clicks and not worry about it anymore.
Reliable tracking
Defining Success

Delivery partner integration
Integrating with the best delivery partners to give merchants the best prices

Easy to use
Making the software super easy to use to reduce frictions between different steps

Achieving leverage
Achieve larger economies of scale and bargaining power with 3rd party transporters
Designs
Order management
Seamless order management for e-commerce and online brands. Import orders via e-commerce integration or bulk upload. Get all the information about the orders in one place. Assign orders to their required delivery options while making fewer errors.
Delivery options
Every delivery options a merchant can serve to their customers. A few clicks to assign deliveries to their desired delivery option and the rest will be taken care of.
Instant quote and estimated delivery time
See the delivery locations, price quotes, and estimated timing in one place. Options to change the pickup timing and location as a part of planning ahead.
Detailed order tracking
Always be aware of the location and status of your deliveries. Get notified instantly when your deliveries got delivered with POD and signature.
Custom email
Set up custom email triggers to notify customers of their deliveries. Easy to set up, put desired triggers, and placeholder to set up custom emails.
Dashboard
Easy dashboard that provides all the stats in one place giving the merchant theopportunity to view their delivery operation from a broader stand point.
Style guide & component sets
Built Load and Go style guide and component sets from scratch to establish a consistent visual language and user experience across all of Load and Go’s digital products.






